Brand Expertise
Dealer benefit
CTR (Chevron Texaco Rewards)
Sell-in offer fully funded. After sell-in, the dealer pays 3.5¢ per discounted – gallon-even if customers combine multiple rewards on a single purchase.
Payment Options
Minimal credit card fees for merchant. Minimize fraud liability and more.
Amazon Locker
83% of Amazon pickup customers who stayed to shop at a locker location also made a purchase with our collaborators reporting a 34% higher basket size.
CTSS
Chevron Texaco Station Support is a portal for simpler and faster tools for station management and training.
Mystery Shops - Cost: $350/year; Awards: $140/100%
- Image Execution – 2x per year
- Drug Paraphernalia & Explicit material prohibited
- Curable items for points back
- Customer First – 4x per year
- Not curable
Customer First Event
Customer First Event – annual 2-day event paid for by Chevron for top 5% to award winner’s hard work, focus and dedication it took to deliver the best customer experience
Consumer Benefit
CTR (Chevron Texaco Rewards)
New members will get 25¢ off per gallon on their next five visits when they join CTR. Members can also earn points on qualifying in-store purchases. Members can combine their available grocery gas rewards and earn fuel credits with their Techron Advantage® Credit Card for even more savings.
Grocer Rewards
$.10 per gallon reward when your qualifying spending adds up to $100 at Albertsons, Safeway, Carrs, Pavilions, Vons, Market Street and United Supermarket.
Payment Options
- Business Access Card – Earn volume-based rebates up to 6¢ per gallon.
- Techron Advantage Card – Customer benefits include earning up to 55 cents per gallon fuel credits as well as No Annual Fee, $0 Fraud Liability and more.
- Checking Pay – Instant 5¢/gal fuel discount at the pump.
Amazon Locker
83% of Amazon pickup customers who stayed to shop at a locker location also made a purchase with our collaborators reporting a 34% higher basket size.
EV Charging Program with EVgo
EV Charging Program with EVgo – a program to make available battery-integrated electric vehicle (EV) charging equipment and solutions for Chevron’s branded stations.
Brand Compliance
Software Requirements
Verifone – 54.02.01
Gilbarco – 24.01 MP20
$500 fines for software non-compliance & loyalty offline
Mystery Shop Compliance
Drug Paraphernalia & explicit material is prohibited
- No ingestible CBD products
- No Kratom
Dealer benefit
Club Citgo/Citgo Pay
Offers are fully funded by Citgo.
C-store offers are FULLY FUNDED at $0 cost for your site. That’s 100% rebates, 100% of the time on all C-Store offers points issued on National and Regional C-store offers.
Partner Programs
Members who link the Club CITGO account in the CITGO Pay app via the Apple App Store or on Google Play can receive at least 5¢ everyday.
Rewards Card
There are no transaction fees when your customers make a purchase using their CITGO Rewards Cards.
Reimage Program
- Elevate – C-store reimage program provides you with cost-effective c-store exterior and interior design options that can help you create a branded c- store look, while using your own c-store name.
- Illuminate – lighting improvements
Mystery Shops
Trimark of Excellence – If your location scores 97% or higher on a quarterly shop, you will receive $250 in CITGO Gift Cards. Fines for failures.
Amazon Locker
- Increase Foot Traffic – locker hosts see an average of 350 visits per month in new foot traffic.
- Increase Sales – a recent poll of Locker customers showed that 42% of package recipients made an in-store purchase.
- New Customer – 91% of locker customers were drawn off their normal shopping path to utilize a Locker.
MyCitgoStore.com
MyCitgoStore.com provides retailers with direct access to key information and resources including site staff training.
First load of fuel is free!
Consumer Benefit
Club Citgo/Citgo Pay
Rollback at the pump with 3 cents per gallon every day and customers will have the ability to stack additional rollback rewards on a Tuesday and Friday.
Cards
- Rewards Card – There are no transaction fees when your customers make a purchase using their CITGO Rewards Cards. Intro Offer – Open an account and earn 30¢ on every gallon of CITGO fuel, in CITGO Rewards, for the first 60 days from account open date. Accepted at over 1,000,000 auto merchants nationwide including parts, repair, services and more.
- Fleet – With multiple card types and fuel rebates of up to 7¢ per gallon, there are options to offer your consumers.
Amazon Locker
- Increase Foot Traffic – locker hosts see an average of 350 visits per month in new foot traffic.
- Increase Sales – a recent poll of Locker customers showed that 42% of package recipients made an in-store purchase.
Brand Compliance
Software Requirements
Verifone – Base 54.02
Gilbarco – 23.01 MP13+
$500+ fines for software non-compliance & loyalty offline
Mystery Shops – Cost $250/quarter
Mystery Shop Failures:
- 1st failure – warning letter (no charge)
- 2nd consecutive failure – $500 charge
- 3rd consecutive failure – $1,000 charge and subject to debrand
- 4th consecutive failure – $2,000 charge and subject to debrand
- 5 or more consecutive failures – $2,500 charge and subject to debrand
Dealer benefit
Exxon Mobil Rewards+
The dealer splits the offer 50/50 – .05/.05.
C-store offers are FULLY FUNDED at $0 cost for your site. That’s 100% rebates, 100% of the time on all C-Store offers points issued on National and Regional C-store offers.
Sponsored Payment Options
Exxon Mobil Smart Card+ $0 processing fees.
Site Staff Resources - EM Connect
Reaches directly to front-line staff, engages site employees, supplies information to improve site-level execution and provides training for programs and campaigns. ENGAGE and WIN credits with EMconnect.
IEP (Image Enhancement Program)
Financial assistance to help the Branded Wholesalers execute select site image upgrades at existing sites that provide a lasting improvement to the consumer experience.
ExxonMobil Rewards +
C-store offers are FULLY FUNDED at $0 cost for your site. That’s 100% rebates, 100% of the time on all C-Store offers points issued on National and Regional C-store offers. Dashboard to choose offers.
Mystery Shops - Site Experience Program
Checks that all Exxon & Mobil sites are safe, clean and operational, along with the maintenance of the ExxonMobil brand standards to provide the best consumer experience. Fines for failures.
Consumer Benefit
Exxon Mobil Rewards+
Earn at least 3¢/gallon in points on gas and 2$/dollar in points on every purchase of car washes and more. Members who fill up with Synergy Supreme+ premium gas – at least 8 gallons 3 times in a month earn 2x points on every qualified gallon (6 points per gallon). Members who fill up with at least 100 gallons per month of Synergy fuel products will earn 1 extra point per gallon on fuel purchases and 2 extra points per dollar spent on eligible purchases inside the C-Store every day. In addition, a welcome bonus of 100 points.
Grocer Rewards
Consumers earn 10 cents per gallon for every $100 they spend on groceries at any Albertsons, Safeway, ACME, Shaw’s and Star Market.
Partner Programs
- AARP – 1 additional point per gallon of fuel – that’s 4¢ per gallon and 1 additional point per dollar spent in the C-Store – that’s 3% per dollar. 500-point signup bonus for new Exxon Mobil Rewards+ members ($5 in savings)
- Walmart+ Walmart+ members can now save 10 cents on every gallon* at your sites via instant price roll-back when paying with their Walmart app.
- Apple Pay – Apple Card users get 3% Daily Cash back on fuel, C-Store and car wash purchases using Apple Card with Apple Pay.
Sponsored Payment Options
- Exxon Mobil Smart Card+ Earn: 12¢/gal price rollback on Synergy Supreme+ premium gas. 10¢/gal price rollback on other grades of Synergy fuel. 5% back in rebates on your first $1,200 in Exxon and Mobil non-fuel purchases made each year.
- Direct Debit+ INSTANTLY save 12¢/gal on Synergy Supreme+ premium fuel or 10¢/gal on other Synergy fuel types, every day.
EBT
Fully-integrated acceptance of EBT/SNAP payments.
Commercial Fleet
- BusinessPro and FleetPro – Save with fuel rebates up to 6¢ per gallon on Synergy els, plus drivers earn points with the Exxon Mobil Rewards+ program.
- Fully integrated acceptance of Fuelman, EFS, FleetOne, T-Chek, DriverDash and soon Comdata.
Brand Compliance
Software Requirements
Verifone – v3.12.48
Gilbarco – v23.01 MP21+
Fines for software non-compliance
Mystery Shops – Cost $90/quarter
Failures:
Strike 1 Warning letter
Strike 2 Warning letter
Strike 3 Subject to debrand ($5,000)
Drug paraphernalia & explicit materials noted and could result in debrand for habitual violations
No canopy flood lights allowed.
Dealer benefit
Marathon-Arco Rewards
Marathon-Arco Rewards is a program designed to encourage customer loyalty and increase repeat purchases. New customers can earn up to $7 in rewards just for signing up. Every month customers are given a challenge in-store and at the pump, which will give the customer additional savings when the challenge is reached. Customers can activate savings from points earned and can earn up to $1 off per gallon in points.
Marathon Advertising Coop
Marathon assists sites in the advertising of their store. This ranges from billboards, highway signs, and community advertisements. Marathon provides templates for designs and all designs need to be approved beforehand. Marathon will assist with 50% up to $2,500 for billboards, 50% up to $1,500 for highway signs, and 50% up to $250 for community advertisements per year.
Consumer Benefit
Marathon-Arco Rewards
Marathon-Arco Rewards is a program designed to encourage customer loyalty and increase repeat purchases. New customers can earn up to $7 in rewards just for signing up. Every month customers are given a challenge in-store and at the pump, which will give the customer additional savings when the challenge is reached. Customers can activate savings from points earned and can earn up to $1 off per gallon in points.
Brand Compliance
Marathon-Arco Rewards
There is a 2.5 cent per gallon transaction fee to the site on Marathon Rewards fuel transactions.
Mystery Shop Performance
Marathon performs “mystery shops” which helps ensure all sites maintain a consistent brand image. The cost for the mystery shop is $55/shop and shops are conducted quarterly. The program assesses brand compliance, exterior appeal, interior cleanliness, and customer service. High performing sites are rewarded accordingly:
Low performing sites are penalized accordingly:
- A minimum score of 80% is passing.
- All scores below 80% will be charged per the fine schedule below.
Fine Schedule:
- First Failure: $150
- Second Consecutive Failure: $500
- Third or More Consecutive Failure: $1,000
Marathon sites are prohibited from merchandising the following drugs & paraphernalia outlined below. Sites that fail to comply will receive a point deduction on the mystery shop.
Controlled Substances:
All illegal drugs as defined by the US Drug Enforcement Agency (DEA) List of Controlled Substances
Synthetic Drugs:
- Synthetic Urine
- Tianeptine / Tianaa / TD Red
- Kratom / Krave Kratom
Drug Paraphernalia:
- Bowls
- Bongs
- Crack Pipes
- Glass Tubes
- Grinders
- Roach Clips
- Scales
Dealer benefit
Fuel Forward
Fuel Forward was launched in 2023 and offers a convenient and secure method of mobile payment. Fuel Forward has stackable discounts based on your method of payment and various holiday/seasonal offerings. The Fuel Forward app allows users to find and get directions to your store, make transactions at the pump and in. P66/76/Conoco currently offers this app at no cost to the dealer, the brand absorbs all the discounts offered to the consumers.
Kickback Points Program
KickBackPoints is a rewards program created to easily allow retailers to recognize and reward their best customers. Sites can track purchasing behaviors, create customer-specific offers, and electronically advertise with text or email campaigns. Customers pick up a KickBack card for free at any participating location. Immediately they can start earning points for their purchases before they even enroll their card. Each point they receive is worth $0.01 they can spend just like cash back at your site.
Consumer Benefit
Fuel Forward
Fuel Forward was launched in 2023 and offers a convenient and secure method of mobile payment. Fuel Forward has stackable discounts based on your method of payment and various holiday/seasonal offerings. The Fuel Forward app allows users to find and get directions to your store, make transactions at the pump and in the c-store, and view transactions and mobile receipts. The Fuel Forward app is easy to use and is currently averaging around 7% loyalty transactions for every site.
Kickback Points Program
Customers pick up a KickBack card for free at any participating location. Immediately they can start earning points for their purchases before they even enroll their card. Each point they receive is worth $0.01 they can spend just like cash back at your site.
Brand Compliance
Kickback Points Program
Sites are responsible for paying the monthly management fee of $169/month which covers all services, support, and program upgrades. Additionally, sites pay for the points issued out to customers and will receive a credit for all the points spent at your site.
Excellence in Action
The Excellence in Action program helps drive positive and consistent experiences by supporting your performance in areas proven to impact fuel sales and satisfaction. Once per quarter, a site assessment surveyis conducted to evaluate the site through the eyes of the consumer and to help sites improve on key indicators that lead to repeat business.
- The shopper will reveal themselves after completing their inside purchase and present an information sheet to explain more about the site’s participation in the site evaluation program. They will then complete the rest of the survey in the interior of the store and continue the survey of the brand image elements in the forecourt. Please note that shoppers will not be able to communicate or review results during the assessment and will be instructed not to provide any feedback while at the site. If the assessment is refused and not permitted to be completed, the site will receive 0% and will fail the assessment. If the shopper visits the location within posted hours of operation and the site is not open for business and the shopper is unable to perform the assessment, this will also result in 0% and fail the assessment.
- Shoppers will be making a purchase inside the store, as well as a fuel purchase outside at the pump.
- Shops may be conducted between 7 a.m. and 10 p.m., including weekends. Once per year, each site will receive a night shop which may be conducted outside these hours to ensure adequate evaluation of lighting during dark hours.
- A passing score for all sites is 85%.
- Select questions on the assessment survey are eligible for cure and correction within 30 days to earn back missed points. Appeals may also be submitted using the same process in the event an approved exception is overlooked or for general shop errors. All cures and appeals are subject to review by the IPSOS audit team and must satisfactorily document all corrections are completed within the 30-day time frame and follow standard image guidelines in order to be approved.
- The Failure Notification Process is outlined below:
- Fail #1 – occurs when the final assessment score for the quarter has not achieved a passing score of 85 or above. Notification of failure will be indicated on the bottom of the quarterly assessment results.
- Fail #2 – occurs when the final assessment score for the second consecutive quarter has not achieved a passing score of 85 or above. Notification of second consecutive failure will be indicated on the bottom of the quarterly assessment results.
- Fail #3 – occurs when the final assessment score for the quarter has not achieved an 85 or above for the third consecutive quarter. Notification of third consecutive failure will be indicated on the bottom of the quarterly assessment results and a $2,500 fine will be issued. Site will continue to incur additional $2,500 fine for each consecutive quarterly failure thereafter.
The cost for the site assessment survey under the Excellence in Action program is $75 per evaluation, per site. One assessment survey will be conducted per quarter, for a total of 4 evaluations per year.
Drug & Paraphernalia Policy: Phillips 66, 76, and Conoco branded locations shall not allow for the sale or use of any illegal or synthetic drugs, marijuana, or drug paraphernalia. Limited examples of drug paraphernalia are as follows: drug pipes, bongs, roach clips, small drug scales, herbal incense, bath salts, synthetic marijuana, synthetic urine, signage promoting the sale of illegal drugs, synthetic drugs or drug paraphernalia, merchandise displaying marijuana leaf designs, products containing Delta 8.
Software Requirements
Sites must be on the minimum eligible software version for Gilbarco (v21.03) and Verifone (Base 53) to stay compliant. Sites not on the correct version of software must contact the appropriate vendor and update or the site will be subject to monthly compliance fees.
Conexxus 2.0 – Conexxus 2.0 allows us to implement enhanced mobile offers and discounts in the Fuel Forward™ App. This is a branded requirement for all sites. Sites will need to complete the upgrade by September 30, 2024. If the site(s) does not complete the upgrade by September 30th, the site will be subject to monthly compliance fees. To complete the upgrade, the site will need to contact the Phillips 66 Help Desk and be walked through a few steps on the Manager’s Workstation (Gilbarco) or Configuration Manager (Verifone).
Dealer benefit
Fuel Rewards
Shell Fuel Rewards is the oldest/most widely used fuel loyalty program by any fuel brand. The current average for loyalty penetration (% of transactions processed through the loyalty app) is around 28%, whereas other brands are typically in the 5% – 15% range. The incremental margin from Fuel Rewards is significantly higher than other brands for both fuel and c-store purchases.
Site Staff Rewards
Site Staff Rewards is a program designed to encourage cashiers to use and promote Shell Fuel Rewards. Each cashier is given a QR code with a lanyard that is attached to their individual Fuel Rewards account. For every customer that downloads the app using their QR code, they receive up to $5 back in rewards. The highest earning cashier from this program has earned over $2,000 in rewards. network.
Shell Coop Program (Shell-Direct)
The Shell Coop Program helps dealers with maintenance costs or costs related to the Shell brand. Pressure washing, painting, lighting, and even restroom upgrades are eligible for reimbursement through the Shell Coop Program. Typically, Shell helps with these costs by reimbursing 50% of the materials (labor not included) up to a certain amount depending on the project.
PMTDR (People Make the Difference Real)
PMTDR is a site recognition and reward program designed to recognize and reward frontline staff. There is a scorecard based on loyalty penetration, mystery shop scores, and growth in branded fuel sales. Trips to Singapore, Greece, or Spain have been the rewards in previous years for the top performers across the Shell network. network.
Consumer Benefit
Fuel Rewards
There are three different reward tiers customers can reach based on the amount of fuel purchased every month: Silver, Gold, and Platinum. Every tier saves the customer more cents per gallon on every fill up.
The Giving Pump
The Giving Pump is a charitable program where one dispenser at a site is designated as the “giving pump.” There are special decals that indicate the pump is a giving pump and what charity the proceeds are being donated to. Either a flat donation or a percentage of sales from that dispenser are donated to a charity centered around children. This program generates significant media coverage and an increase in volume during the length of the program.
Brand Compliance
Fuel Rewards
The dealer does have an obligation of 3.5 cents for the discounts redeemed.
Mystery Motorist Program
The Mystery Motorist Program (MMP) is a tool to deliver a consistent end consumer experience at all branded Shell locations. The measurement tool evaluates key focus areas that matter most to customers and identifies how well sites succeed at meeting those expectations across the network. It provides actionable insights to drive improvements in execution.
Mystery Shoppers perform evaluations by appearing as ordinary consumers but are trained to assess how well the Shell Retail Brand Standards are followed, including Site Essentials and Differentiators.
- The Mystery Shopper arrives unannounced and makes observations in the forecourt before, during, and after purchasing gasoline. The Mystery Shopper then proceeds to the store or kiosk, makes a purchase, evaluates overall cleanliness, interacts with Staff Member(s), and checks the restroom facilities. If the Mystery Shopper cannot locate the restroom, they will ask a Staff Member for assistance.
- The Mystery Shopper rates execution of Image Essentials, Service Essentials, overall satisfaction, and their likelihood to recommend the site to a friend. During the Mystery Shop, the Mystery Shopper introduces themselves as an Ipsos Mystery Shopper and presents an authorization letter to a Staff Member.
- The Mystery Shopper then evaluates the site’s execution of Differentiators, including Marketing Programs and Customer Experience Offer elements. Photos are taken to detail observations of each of the 21 customer impact questions, including any non-compliant items.
Each site is assessed in two ways. First, a Pass/Fail result is determined based upon execution of the 13 Site Essential questions, which are split into Image Essentials and Service Essentials.
PASS
The dealer does have an obligation of 3.5 cents for the discounts redeemed.
Fail
1 or more missed Image Essential question(s) or 3 or more missed Service Essential questions.
Consistent delivery of the Site Essentials will drive a superior customer experience at Shell-branded sites.
- To maintain compliance, sites cannot miss any Image Essentials and can miss no more than 2 Service Essentials within a given shop period. A site missing 1 or more Image Essentials or 3 or more Service Essentials will be deemed to have failed one shop evaluation.
- Two shop evaluation failures within any three consecutive shop periods will trigger a final shop evaluation during the next shop period.
- If a site passes the final shop evaluation in the next shop period, the site will not have to enter the debranding process.
- If the site fails the final shop evaluation in the next shop period, the Wholesaler is eligible to enter into a one-time Settlement Agreement for the site in lieu of debranding.
- If the Wholesaler has already utilized their one-time Settlement Agreement for the site, the site will then begin the debranding process.
- If a site passes the final shop evaluation in the next shop period, the site will not have to enter the debranding process.
- A site that fails this final shop evaluation will be deemed to have failed to meet Shell Retail Brand Standards and is subject to enforcement by Shell of all contractual rights and remedies, at law and in equity, including the right to de-identify (debrand) the site.
Shell sites are prohibited from merchandising the following drugs & paraphernalia outlined as follows: pipes, bongs, roach clips, small scales, bath salts, synthetic urine, tianeptine, herbal incense, illegal drugs, marijuana.
No canopy flood lights allowed.
Software Updates: Core vs Noncore
Shell stations are expected to maintain their POS software to be on the “Core” software version. These software versions are updated regularly, and sites are expected to stay in the supported Core versions. This may require technician visits in order to stay compliant. Here are the current Core software versions for both Verifone and Gilbarco:
Verifone: Base 53.40 or higher.
Gilbarco: v22.02 or higher.
Dealer benefit
Sunoco Go Rewards
Offers are fully funded by Sunoco.
Tobacco Loyalty
Sunoco is covering all back-office integration and installation fees to help make YOU more profitable.
Pizza Hut Express Program
Optimized equipment package starting around $30k with square footage as low as 150.
Mystery Shops
All-encompassing site inspections. Only once a year if you pass.
Consumer Benefit
Sunoco Go Rewards
Rewards members with a 3¢ per gallon discount for purchasing fuel using your preferred payment method within the Sunoco app.
Cards
- Rewards Card – you can save 25¢ on every gallon for 60 days after account open date Continue to save 5¢ on every gallon every day after the 60-day promo period.
- Business Fleet/Fleet Universal – for a limited time only, you can save 15¢ per gallon for 6 MONTHS* – then up to 6¢ per gallon every time you fill up.
Tobacco Loyalty
Tobacco Loyalty allows you to offer your customers discounts on tobacco items rewarding their loyalty and capturing promotional sales data.
Brand Compliance
Mystery Shop Compliance – 1 shop/year free if you pass; $75 additional shops until passing
Drug Paraphernalia & explicit materials prohibited
Dealer Benefit
ValeroPay +
Offers are fully funded by Valero.
Commitment to Excellence
The CTE calendar year is divided into three evaluation time frames, referred to as periods, each four months long.
- $65 per shop x 3 = $195 per year
- 100% – $300 award
- Penalties for failures
- Paraphernalia results in immediate fail
Consumer Benefit
ValeroPay +
All users begin their savings journey with a custom offer between 5 and 20 cents off er gallon on their first four fill-ups. Then, get increasing discounts every fourth fill-up after that, up to 20 cents off per gallon.
Ways to Pay
- Credit Cards – Valero offers credit cards to fit various needs, from everyday consumers to businesses and fleets, with competitive transaction discount percentages and fees.
- Integrated EBT – Valero sites authorized to participate in the Supplemental Nutrition Assistance Program (SNAP). Sites no longer need a separate device to process EBT transactions.
- Fleet Cards – The NEW Valero Fleet Program is now backed by a world-class marketing and sales engine designed to grow your fleet gallons and c- store sales, and includes some new benefits for your fleet customers.
Brand Compliance
Software Requirements
Verifone – 3.12.55/8.54.02.01
Gilbarco – 24.01 MP4
Fines for software non-compliance & loyalty offline
Mystery Shop – Cost $70/3x per year
Fines:
1st – N/A
2nd – $500.00
3rd – $1,000.00
4th – $2,000.00
5th – After the fourth fail, penalties will increase by $1,000 for each additional fail
Drug Paraphernalia (incl. Kratom) – immediate shop fail; 2 drug fails = debrand